About Us
Meet the Genie Behind BizGenie: Lisa Koenn
Lisa Koenn is the Founder and Lead Strategist behind BizGenie, where she helps health and wellness brands grow through data-backed marketing strategies that don’t compromise on integrity.
With an MSc in Data Science from Northwestern University and a background in performance marketing, Lisa brings a rare combination of analytical expertise and creative insight to every campaign. Her work is rooted in a deep understanding of the customer journey, behavior-based targeting, and ethical messaging that resonates.
Over the years, Lisa has developed high-converting strategies for brands across multiple industries, but her focus today is on mission-driven companies in the health and wellness space—especially those working to improve access to mental health services. That mission is personal. Having seen firsthand how difficult it can be for people to find the right support, Lisa is passionate about helping the right messages reach the right people at the right time.
Her approach blends paid ads, conversion optimization, and audience data strategy into a scalable system that helps businesses grow with clarity and confidence. Whether your brand is scaling a telehealth platform, launching a natural supplement line, or filling beds in a treatment center, Lisa’s goal is the same: to help you reach more people—ethically, sustainably, and effectively.
Meet the Genie Behind BizGenie: Lisa Koenn
Lisa Koenn is the Founder and Lead Strategist behind BizGenie, where she helps health and wellness brands grow through data-backed marketing strategies that don’t compromise on integrity.
With an MSc in Data Science from Northwestern University and a background in performance marketing, Lisa brings a rare combination of analytical expertise and creative insight to every campaign. Her work is rooted in a deep understanding of the customer journey, behavior-based targeting, and ethical messaging that resonates.
Over the years, Lisa has developed high-converting strategies for brands across multiple industries, but her focus today is on mission-driven companies in the health and wellness space—especially those working to improve access to mental health services. That mission is personal. Having seen firsthand how difficult it can be for people to find the right support, Lisa is passionate about helping the right messages reach the right people at the right time.
Her approach blends paid ads, conversion optimization, and audience data strategy into a scalable system that helps businesses grow with clarity and confidence. Whether your brand is scaling a telehealth platform, launching a natural supplement line, or filling beds in a treatment center, Lisa’s goal is the same: to help you reach more people—ethically, sustainably, and effectively.
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