Evidence-Based Marketing Growth for

Health & Wellness Brands

For Health and Wellness Brands committed to ethical growth.

We help health and wellness brands improve campaign performance, collect and track data with HIPAA-compliant solutions, and turn the data you already have into your super power – ethically.

See how this strategy generated booked appointments averaging less than $70 per call.

Evidence-Based Marketing Growth

for Health & Wellness Brands

For Health and Wellness Brands committed to ethical growth.

We help health and wellness brands improve campaign performance, collect and track data with HIPAA-compliant solutions, and turn the data you already have into your super power – ethically.

Download the Case Study

See how this strategy generated booked appointments averaging less than $70 per call.

Marketing that

Amplifies Your Mission

The End of

Guru Marketing

The End of

Guru Marketing

Increased reach, less work, more fans.

We're not "hacking" the algorithm, offering deep discounts to get price shoppers in the door, or entering prospects in a silly monthly sweepstakes. We're creating amazing content that attracts and builds an audience of raving fans, fueling your reach with ad dollars.

Increased reach, less work, more fans.

We're not "hacking" the algorithm, offering deep discounts to get price shoppers in the door, or entering prospects in a silly monthly sweepstakes. We're creating amazing content that attracts and builds an audience of raving fans, fueling your reach with ad dollars.

Let's Chat About Your Strategy

Let's Chat About Your Strategy!

3 Pillars of the

BizGenie System

Generate cash predictably with our end-to-end ecosystem

BENEFIT #1

Privacy First

We build HIPAA-compliant systems that protect your data, your brand, and your customers. Our privacy-first approach allows you to pass back anonymized, scrubbed data to ad platforms like Meta, so you can still optimize for high-value events like booked calls, even after the latest restrictions. And as other platforms begin tightening health-related ad policies, you’ll already be prepared with compliant infrastructure that doesn’t sacrifice performance.

BENEFIT #2

Advanced

Audience Building

Most agencies build campaigns around broad, generic audiences. We don’t. We start with the data you already have and build higher-quality, conversion-focused audiences that are tailored to your goals. It’s a smarter, more strategic way to scale using what you already own to reach the people most likely to convert. All 100% HIPAA-compliant.

BENEFIT #3

Strategic Partnership

You need more than an ads manager. You need a partner who understands both your customer journey... and your customer. We work alongside your team to build marketing that reflects your mission, serves your audience, and supports long-term growth. Strategic, collaborative, and fully aligned.

BENEFIT #4

Results That Matter

We don’t just optimize for clicks—we focus on the signals behind the outcomes that matter most. Whether it's booked appointments, client acquisition, or retention, we help you understand what’s actually driving those results, so you can stop guessing, scale what works, and confidently cut what doesn’t. It’s not just about tracking outcomes. It’s about knowing why they happen.

BENEFIT #1

Privacy First

We build HIPAA-compliant systems that protect your data, your brand, and your customers. Our privacy-first approach allows you to pass back anonymized, scrubbed data to ad platforms like Meta, so you can still optimize for high-value events like booked calls, even after the latest restrictions. And as other platforms begin tightening health-related ad policies, you’ll already be prepared with compliant infrastructure that doesn’t sacrifice performance.

BENEFIT #2

Advanced

Audience Building

Most agencies build campaigns around broad, generic audiences. We don’t. We start with the

data you already have and build higher-quality, conversion-focused audiences that are tailored to your goals. It’s a smarter, more strategic way to scale using what you already own to reach the people most likely to convert. All 100% HIPAA-compliant.

BENEFIT #3

Strategic Partnership

You need more than an ads manager. You need a partner who understands both your customer journey... and your customer. We work alongside your team to build marketing that reflects your mission, serves your audience, and supports long-term growth. Strategic, collaborative, and fully aligned.

BENEFIT #4

Results That Matter

We don’t just optimize for clicks—we focus on the signals behind the outcomes that matter most. Whether it's booked appointments, client acquisition, or retention, we help you understand what’s actually driving those results, so you can stop guessing, scale what works, and confidently cut what doesn’t. It’s not just about tracking outcomes. It’s about knowing why they happen.

Experts Who Believe

in What You’re Building

Lisa Koenn, Founder & Lead Strategist

Lisa Koenn’s passion for helping health and wellness brands is rooted in personal experience. After seeing firsthand how difficult it can be to access the right health support, she became committed to helping mission-driven organizations reach more of the people who need them most.

Backed by an MSc in Data Science from Northwestern, Lisa blends strategic thinking with analytical depth to create ethical, data-driven marketing strategies that build trust and drive growth. She partners with brands across the health and wellness space to turn audience insights into smarter targeting, stronger messaging, and campaigns that convert without compromising integrity.

More About Our Founder

Lisa Koenn, Founder & Lead Strategist

Lisa Koenn’s passion for helping health and wellness brands is rooted in personal experience. After seeing firsthand how difficult it can be to access the right health support, she became committed to helping mission-driven organizations reach more of the people who need them most.

Backed by an MSc in Data Science from Northwestern, Lisa blends strategic thinking with analytical depth to create ethical, data-driven marketing strategies that build trust and drive growth. She partners with brands across the health and wellness space to turn audience insights into smarter targeting, stronger messaging, and campaigns that convert without compromising integrity.

More About Our Founder

See The Strategy in Action

We recently worked with a real estate wholesaler who had never run paid ads before. No pixel data. No warm audience. No historical ad performance to rely on.

To overcome this, we used a data-driven audience strategy—leveraging high-intent third-party data to simulate the same approach we use with clients who already own first-party data. From there, we created a custom audience and trained Meta’s algorithm with a strong lookalike model.

The result?

Booked appointments at $55–$84 each, within the first 2 weeks, on a brand-new funnel and brand-new ad account.

The best part?

This is the same strategy we use for clients who already have their own audience data. It just gets even more powerful when the data is yours.