Evidence-Based Marketing Growth for
Health & Wellness Brands
For Treatment Centers, Telehealth Providers, and Wellness Brands committed to ethical growth.
We help health and wellness brands improve campaign performance by turning the data you already have into higher-quality audiences. We then activate that data with ethical ad strategies that lower your CPL and increase ROI.
See how this strategy generated booked appointments averaging less than $70 per call.
Evidence-Based Marketing Growth
for Health & Wellness Brands
For Treatment Centers, Telehealth providers, and Wellness Brands committed to ethical growth.
We help health and wellness brands improve campaign performance by turning the data you already have into higher-quality audiences. We then activate that data with ethical ad strategies that lower your CPL and increase ROI.
See how this strategy generated booked appointments averaging less than $70 per call.
Marketing that
Amplifies Your Mission
The End of
Guru Marketing
The End of
Guru Marketing
Increased reach, less work, more fans.
We're not "hacking" the algorithm, offering deep discounts to get price shoppers in the door, or entering prospects in a silly monthly sweepstakes. We're creating amazing content that attracts and builds an audience of raving fans, fueling your reach with ad dollars.
Increased reach, less work, more fans.
We're not "hacking" the algorithm, offering deep discounts to get price shoppers in the door, or entering prospects in a silly monthly sweepstakes. We're creating amazing content that attracts and builds an audience of raving fans, fueling your reach with ad dollars.
3 Pillars of the
BizGenie System
Generate cash predictably with our end-to-end ecosystem
BENEFIT #1
Privacy First
We build HIPAA-compliant systems that protect your data, your brand, and your customers. Our privacy-first approach allows you to pass back anonymized, scrubbed data to ad platforms like Meta, so you can still optimize for high-value events like booked calls, even after the latest restrictions. And as other platforms begin tightening health-related ad policies, you’ll already be prepared with compliant infrastructure that doesn’t sacrifice performance.
BENEFIT #2
Data Focused
Most agencies build campaigns around broad, generic audiences. We don’t. We start with the data you already have and build higher-quality, conversion-focused audiences that are tailored to your goals. It’s a smarter, more strategic way to scale using what you already own to reach the people most likely to convert. All 100% HIPAA-compliant.
BENEFIT #3
Values Driven
We believe growth and integrity should go hand-in-hand. That’s why we design marketing strategies that align with your mission, not work against it. You don’t have to rely on hype or pressure tactics to get results. When your message is rooted in truth, the right people respond.
BENEFIT #4
Aligned Messaging
Your mission matters... and so does how it’s communicated. We help you craft messaging that reflects your values, honors your clinical standards, and meets people where they are in the decision-making process. It's marketing that builds trust, not pressure.
BENEFIT #5
Strategic Partnership
You need more than an ads manager. You need a partner who understands both your customer journey... and your customer. We work alongside your team to build marketing that reflects your mission, serves your audience, and supports long-term growth. Strategic, collaborative, and fully aligned.
BENEFIT #6
Better
Audience Targeting
We go beyond generic targeting and basic pixel retargeting. Using privacy-compliant data strategies, we help you build custom audiences based on real behavior, intent, and engagement so your campaigns reach the right people, not just more people.
BENEFIT #7
Results That Matter
We don’t just optimize for clicks—we focus on the signals behind the outcomes that matter most. Whether it's booked appointments, client acquisition, or retention, we help you understand what’s actually driving those results, so you can stop guessing, scale what works, and confidently cut what doesn’t. It’s not just about tracking outcomes. It’s about knowing why they happen.
BENEFIT #1
Privacy First
We build HIPAA-compliant systems that protect your data, your brand, and your customers. Our privacy-first approach allows you to pass back anonymized, scrubbed data to ad platforms like Meta, so you can still optimize for high-value events like booked calls, even after the latest restrictions. And as other platforms begin tightening health-related ad policies, you’ll already be prepared with compliant infrastructure that doesn’t sacrifice performance.
BENEFIT #2
Data Focused
Most agencies build campaigns around broad, generic audiences. We don’t. We start with the
data you already have and build higher-quality, conversion-focused audiences that are tailored to your goals. It’s a smarter, more strategic way to scale using what you already own to reach the people most likely to convert. All 100% HIPAA-compliant.
BENEFIT #3
Values Driven
We believe growth and integrity should go hand-in-hand. That’s why we design marketing strategies that align with your mission, not work against it. You don’t have to rely on hype or pressure tactics to get results. When your message is rooted in truth, the right people respond.
BENEFIT #4
Aligned Messaging
Your mission matters... and so does how it’s communicated. We help you craft messaging that reflects your values, honors your clinical standards, and meets people where they are in the decision-making process. It's marketing that builds trust, not pressure.
BENEFIT #5
Strategic Partnership
You need more than an ads manager. You need a partner who understands both your customer journey... and your customer. We work alongside your team to build marketing that reflects your mission, serves your audience, and supports long-term growth. Strategic, collaborative, and fully aligned.
BENEFIT #6
Better
Audience Targeting
We go beyond generic targeting and basic pixel retargeting. Using privacy-compliant data strategies, we help you build custom audiences based on real behavior, intent, and engagement so your campaigns reach the right people, not just more people.
BENEFIT #7
Results That Matter
We don’t just optimize for clicks—we focus on the signals behind the outcomes that matter most. Whether it's booked appointments, client acquisition, or retention, we help you understand what’s actually driving those results, so you can stop guessing, scale what works, and confidently cut what doesn’t. It’s not just about tracking outcomes. It’s about knowing why they happen.
Experts Who Believe
in What You’re Building
Lisa Koenn, Founder & Lead Strategist
Lisa Koenn’s passion for helping health and wellness brands is rooted in personal experience. After seeing firsthand how difficult it can be to access the right mental health support, she became committed to helping mission-driven organizations reach more of the people who need them most.
Backed by an MSc in Data Science from Northwestern, Lisa blends strategic thinking with analytical depth to create ethical, data-driven marketing strategies that build trust and drive growth. She partners with brands across the health and wellness space to turn audience insights into smarter targeting, stronger messaging, and campaigns that convert without compromising integrity.
Lisa Koenn, Founder & Lead Strategist
Lisa Koenn’s passion for helping health and wellness brands is rooted in personal experience. After seeing firsthand how difficult it can be to access the right mental health support, she became committed to helping mission-driven organizations reach more of the people who need them most.
Backed by an MSc in Data Science from Northwestern, Lisa blends strategic thinking with analytical depth to create ethical, data-driven marketing strategies that build trust and drive growth. She partners with brands across the health and wellness space to turn audience insights into smarter targeting, stronger messaging, and campaigns that convert without compromising integrity.
Paid Ads
Management
Meta - Google - YouTube - TikTok
We build and manage high-converting paid ad campaigns with full-funnel strategy, creative direction, and optimization across major platforms. Whether you’re looking to generate booked calls or scale ecommerce, we create ad systems that are aligned with your customer journey and backed by data you own.
Conversion Rate
Optimization (CRO)
Turn Clicks into Paying Customers
We don’t just drive traffic—we help you turn more of it into customers. From sales page audits to messaging improvements to funnel flow optimization, we help you close the gaps that cost you money. Includes email strategy, landing page consulting, and follow-up systems that convert.
Data Strategy &
Implementation
Turn Data into Actionable Insights
We use first-party data and customer behavior to build smarter targeting strategies and high-value audiences. Whether it’s mapping your customer journey, implementing a Customer Data Platform (CDP), or developing privacy-first retargeting workflows, we help you take control of your marketing performance from the inside out.
Not sure which service is right for you?
Download the case study below and see how
we apply these strategies in the real world.
Paid Ads Management
Meta - Google - YouTube - TikTok
We build and manage high-converting paid ad campaigns with full-funnel strategy, creative direction, and optimization across major platforms. Whether you’re looking to generate booked calls or scale ecommerce, we create ad systems that are aligned with your customer journey and backed by data you own.
Conversion Rate
Optimization (CRO)
Turn Clicks into Paying Customers
We don’t just drive traffic—we help you turn more of it into customers. From sales page audits to messaging improvements to funnel flow optimization, we help you close the gaps that cost you money. Includes email strategy, landing page consulting, and follow-up systems that convert.
Data Strategy &
Implementation
Turn Data into Actionable Insights
We use first-party data and customer behavior to build smarter targeting strategies and high-value audiences. Whether it’s mapping your customer journey, implementing a Customer Data Platform (CDP), or developing privacy-first retargeting workflows, we help you take control of your marketing performance from the inside out.
Not sure which service is right for you?
Download the case study and see how we apply these strategies in the real world.
See The Strategy in Action
We recently worked with a real estate wholesaler who had never run paid ads before. No pixel data. No warm audience. No historical ad performance to rely on.
To overcome this, we used a data-driven audience strategy—leveraging high-intent third-party data to simulate the same approach we use with clients who already own first-party data. From there, we created a custom audience and trained Meta’s algorithm with a strong lookalike model.
The result?
Booked appointments at $55–$84 each, within the first 2 weeks, on a brand-new funnel and brand-new ad account.
The best part?
This is the same strategy we use for clients who already have their own audience data. It just gets even more powerful when the data is yours.
© Copyright 2025. BizGenie LLC. All rights reserved.
© Copyright 2025. BizGenie LLC. All rights reserved.